The contest rules stated that you could make a commercial for Converse Shoes, within the realms of the IDEA behind the shoes. These were not meant to be woohoo look I’m wearing your shoe but an embodiement of the image that shoe potrayed. For example
Watch Transendence on their Maiden C'Thun 'attempt' in this whopping 34s video C'Thun is the final/main boss of AQ40 and can be attempted after defeating the Twin Emps encounter.